Bizarre and perhaps offensive Facebook ad targetting
With all the information Facebook collects about its users, they have a strange habit of showing users ads that are obviously meant for completely different demographics. One 33 year old was shown an ad for a social site for people over 35. I just signed in to Facebook, went to my profile page and saw this.
Notice the ad that I circled. Here’s a close up.
“Hey Jew” is how they address me. Not only is that weird and borderline offensive, but I am most certainly not Jewish. While I don’t publicly announce my religion in Facebook, I have checked off my preference. It’s not Jewish. Strange. Who’s fault is this? Facebook’s ad targetting? The advertiser’s misdirected campaign?
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